Case Study: Tourism New Brunswick

The Project:

In the summer of 2010, Tourism New Brunswick launched a new campaign and motto inviting tourists to "PAUSE" and "PLAN" their "GETAWAY" to the Province of New Brunswick.

The Challenge:

Acquiring new and existing tourists to the province using unorthodox mediums to attract visitors and initiate/increase interaction with them.

Tenzing Support and Solutions:

In support of the campaign province wide, the ministry utilized the following Tenzing solutions:

Pics2Web™

• Daily activation at select high-traffic tourist destinations
• Tourists were captured by Pics2Web™ in front of a portable green screen, provided by Tenzing
• Online tourists could retrieve thier photo and select from a variety of destination backgrounds

Kiosk

• Using a rich media front-end and data managed back-end, a touch screen application was installed at select tourism destinations
• Tourists could search for destinations by provincial route, type of destination or keyword
• Name, description, photo, address, GPS coordinates and contact information for destination was presented
• Points of interest could be emailed from kiosk to tourists mobile/desktop

Mobile

• 3,500 optimized destination pages were created in English and French
• Tourists who selected to email "points of interest" to themselves received an email including link to mobile page
• Mobile pages included destination details and GPS coordinates for easy locating and relative driving directions