Case Study: OLG

Project Overview

Interested in utilizing new ways of customer interaction, the Ontario Lottery and Gaming Corporation (OLG) teamed up with Tenzing to promote and diversify the OLG Big Time Giveaway contest. As a sweepstakes, the Big Time Getaway’s prizes include 22 package trips, cash prizes, dining certificates, gas cards, and the grand prize of a $25,000 vacation.

The Plan: Tenzing Green Screen and Pics2Web Campaign

In conjunction with the sweepstakes, Tenzing developed a Pics2Web campaign at five Cineplex theaters in separate markets and at the Zoomers Lifestyle show in Toronto. Participants had their picture taken using Tenzing’s Green Screen Pics2Web Program. After having their picture taken, customers were given a branded PIC card, which directed them to a strategic web property where they download and share their PIC. The Pics2Web consumer process and data collection is a great way to embed the company brand and creates a unique customer experience, with lasting dialogue.  

Market

There were more than 350 PIC cards distributed in five target markets, including the following locations: Mississauga, Ajax, Stoney Creek, Barrie and London. Covering a broad market across Ontario, the campaign provided useful demographic information and created a unique customer experience.  

Outcome

Always on the lookout for new ways to interact and communicate with customers, the OLG campaign proved to be a huge success, as expectations were reached and surpassed. Future campaigns can take off where this project left off; the brand awareness and loyalty created will help make subsequent projects even more successful.